Helsinki, Finland

Sokos is one of the biggest department stores in Finland with 18 locations throughout the country. Sokos had a clear vision for its new natural cosmetics department: a pure, natural space. As the products in the new section of the store are pure and free of unwanted chemicals, they wanted the space to reflect the same sense of purity.

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“Naava isn’t only a good fit for the natural cosmetics department, but it also fits the entire brand.”

- Jarkko Elola, Store Manager

“Being able to see outside and seeing the Naavas almost makes you feel like you are outside.”

- Satu Ylitalo, Sales Manager


Customer: Sokos
Location: Jyväskylä, Finland
Space: Sokos Emotion retail space


Sokos was looking to create a nature inspired environment for the shopping mall's cosmetics department.


During the special project, Naava green walls were embedded into the columns of the retail space, creating forest-like corridors.

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