Story of Naava

Nature is everything.


Innovative and impactful solutions for healthier and human-friendlier indoor environments

We want to make a positive change in people’s everyday lives. We are redefining the future of the air we breathe indoors.

We exist inside four walls

Most of us live in cities, isolated from nature. Breathing sterilized, manmade air, a thousand times in an hour.

This is actually one of the biggest environmental health risks of our generation according to the World Health Organisation.

Our mission

Naava is on a mission to reconnect humanity with nature by creating human-friendly indoor environments, enabling sustainable everyday urban living and helping a billion people to breathe forest-grade air.

Our vision

is that by 2025 a billion people will be able to choose to breathe Nordic forest air, everyday, everywhere, with Naava. We believe that healthy air should be a human right. We will bring nature’s most precious gift inside.

Watch Founder's Story

Inspired? Send us a message!