PUR Naava green walls (4)
PUR Naava green walls (2)
PUR Naava green walls (1)
PUR Naava green walls (6)
Naava & PUR (1)


Helsinki, Finland

The wellness store PUR was founded to offer methods for advancing one’s well-being as purely and naturally as possible.

The presentation and other visual store elements are a vital part of PUR, which is why an eye-catching Naava green wall is a great addition to the store’s natural look.

Read the whole story!


“We had thought about acquiring a green wall for the space from the start, but Naava with its air purifying effects seemed like an ingenious alternative to regular green walls. Naava makes the customer experience more memorable.”

- Anu Pekkonen, Entrepreneur


Customer: PUR
Location: Helsinki, Finland
Space: Retail space


The store’s goal is to look cozy and soft and to offer experiences and inspiration to its customers.


The real attraction of one of the stores is its smart Naava green wall. The green wall has been coated with an oak element to seamlessly integrate into the rest of the store.

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